The Wisdom of Advertising and Marketing by Jose Henrique Borghi

Big Brands and companies have been hunting Jose Henrique Borghi for his remarkable work in advertising and Ads development. Some of the corporate giants that have benefited from his work include; Unilever, Mitsubishi, Sazon, Fiat, Ox, Cosmetics, Coral Paints, American Express and Delta Airlines among others. In the Brazilian Advertising Industry he is a household name.

Jose Borghi attended the Pontifical Catholic University, Campinas and studied Advertising and Propaganda. He has worked for several agencies such as the Standard Ogilvy Agency, FCB, DM9/DDB, Leo Burnett and many more. The drive in him to launch his own ad agency or company was actualized when he partnered with Erh Ray. The firm, BorghiErh Creative Intelligence agency began operation in 2002. They had no funding from financial institutions, support or a prominent figure to lean on, but all the same worked together in developing it.

The Borghi ad agency has undergone several changes in leadership, ownership and operations and it presently the Mullen Lowe Ad Agency. Jose Borghi has made some of the most captivating ads in the industry such as the ad on the Claudia Magazine. It attempts to enlighten people to denounce female violence and encourage women to report cases of abuse. Another easy to remember ad is that of Mammal of Parmalat, it encouraged conservation of wildlife.

About Jose Henrique Borghi

He is the Chief Executive Officer of Mullen Lowe Brazil along with Andre Gomes. He believes in adopting new marketing and advertising strategies to cope up with market competition. In recognition for his work, he has received awards such as; in the New York Film Festival, Cannes Film Festival, Abril Awards and the Clio Awards. He has worked with many Fortune 500 companies throughout his advertising career. He is consulted widely on issues of content creation, planning, promotion and marketing.

The Creative Ad Campaigns Of Jose Henrique Borghi

Jose Henrique Borghi has started his career by joining Standard Ogilvy. After that, he worked in a number of renowned ad agencies such as Talent, FCB, and DM9 / DDB in addition to Leo Burnett. It was in 2002 that he decided to leave Leo Burnett. At that time he was serving as its VP of Creation. He decided to partner with Erh Ray in order to create an agency called BorghiErh® Creative Intelligence. Then BorghiErh and Lowe merged in 2006. Jose Henrique Borghi became the President of this agency.

There have been outstanding media campaigns created by Jose Henrique Borghi. These were for brands like Honda, Itaú, as well as “Rever Conceptos” by Fiat, besides “Carlinhos” for the Down Syndrome Association and many others.

Jose Henrique Borghi has won several accolades for his creative work. Most prominent among these are the 14 Lions which he won at Cannes. He won ten awards at The One Show. At the New York Festival, he has won 11 awards.

The merger of BorghiErh / Lowe in 2006 has been highly beneficial for the agency as it continues to grow steadily. It has acquired new accounts. Now the agency has new customers, along with new brands from the existing customers. The agency was ranked by Agencies & Advertisers in 2008 and given the 15th place. In 2009 they ranked it at 3rd place. Even its revenues have tripled. There have been a number of national as well as international awards won by BorghiErh / Lowe.

Jose Henrique Borghi has opened a branch office for his agency in Brasilia. Their number of clients has moved up to 23 from being ten earlier. Accordingly, the number of employees moves up from 105 to 230. Now three professionals serving in the agency will be joining its management team and make it stronger. for more .

José Borghi Made It To Great Success In Brazil.

Brazilians still talk about a certain commercial that was broadcast all over Brazil by the famous Jose Borghi. The name of the commercials is “Mammals Parmalat,” and it won Jose several amazing awards for his extreme creativity. The video highlights the movements of happy children singing popular Brazilian songs, while they dance with happiness in the guise of stuffed animals. Visit

Success did not always come so easily for Jose. As a small boy, before high school, he could not imagine what it was that he wanted to do for a living once he grew up. His sister took him to see what other successful creative minds had done with their lives. She and Jose went to a movie theater, but not to watch movies. They went to watch the successfully famous presentations of award-winning commercial videos.

These videos stirred something vital within Jose, and he realized what he must do with his life. He would become just as famous, if not more famous, than the producers who had won so many awards for their creative videos. Jose finished middle and high school, and went on to college. At the university called PUC-Campinas, José learned a great deal about how to succeed. He graduated with an Advertising degree and formed his own company. He and his friend Erh Ray formed BorghiErh, a fantastically famous advertising agency that produced a large number of popular commercials.

They were soon bought out by Lowe, a competitive advertising agency who decided to rename the company BorghiLowe, without Erh Ray in the picture. Lowe brought a lot of experience to the company, to the point that Jose was even more famous, and this further attracted another company, Lowe and the Mullen Group, a division of Lowe, which merged with BorghiLowe to be Mullen Lowe.

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