Writers and readers alike have learned huge amounts about keywords, queries and search engines in recent years. Typically, most people think that keywords and queries are the same, when, in actuality, they are quite different, and they produce different results when you use them.
Keywords vs. Queries
Keywords and queries are expressed in the search box, yet they vary the search result with the words that are used and their arrangement in the query. Keywords are defined as the specific words the author has chosen that identifies their pages, but a query is a statement or question asks the search engine for a solution.
Also, as a query is not concerned whether the question or statement is spelled correctly or if it’s grammatically correct, it searches according to the intent behind the query. Search engines are based on intention as well as the individual keywords, so two searches could supply similar or different results.
Changes in the Search Engines
Today, search engines appear to be smarter than a decade ago, when really it is the user who is getting smarter. Articles used the keywords almost exclusively in the meta description, title and throughout the copy, sometimes sacrificing the meaning.SEO was also a major part of the search engine marketing plan. Today, it is getting more difficult to trick the search engine in that way because stuffing keywords leads to confusing content.
By getting improving your strategy to include both SEO and intent, you can advance your entry by optimizing good content for the searchers instead of simply using extreme SEO and traditional keyword stuffing of years past.
Here are 7 tips to help you focus on the user.
1) Use the keyword in the page title to identify.
2) Place one keyword in the headline. This coincides the topic and the search info to your landing page.
4) Add one keyword to meta description to target users.
5) Refer the content page to the topic to increase interest using keywords, but don’t go overboard.
6) Prepare by finding all applicable keywords that apply to your content and separate them into categories.
7) Give each page of content a specific purpose matching a designated set of keywords.
8) Use your keywords to create real titles and headlines instead of “stuffing” them into content.
By using these guidelines, you are creating search queries with intent while utilizing specific keywords. By applying this strategy, your pages will go farther in the search engine.
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