Duda Melzer, nephew of the previous president of Grupo RBS, grew up with the company and believes in its mission and it’s people. As a young boy he dreamed of running the company, and today he is able to fulfill that dream. Duda Meltzer has show that he is a capable manager, who focuses on the people and making good deals that will move the company forward.
Duda Melzer, born Eudardo Sirotsky Melzer and affectiontly known as Duda, began working at Groupo RBS very early on in his career. He joined the company in 2004 as a general manager for the domestic market, after graduating with an MBA from Harvard Business School. He worked his way up the ranks of the company, learning the ins and outs of the business as he went, until he became Vice-President, and as of last July, President of the entire company.
Duda contributes his many successes to the fact that he believes that the people are just as important as the product and the bottom line. He also believes in making solid business decions that are great for the overall, longterm benefit of the company, and not just the immediate future. He is well respected by the employees at Groupo RBS and is revered for the great things that he has done.
One of the things that Duda Melzer has done to improve the company is to invest in small start ups. Through e.bricks ventures, Melzer and Groupo RBS have invested 300 million Brazilian Real in start up companies, some of which has already seen a return on its investment.
Investments like this show why the husband and father of three is such a valuable asset to Groupo RBS. He knows the ins and outs of the business and is able to pull through at the end of the day.