Desiree Perez: Making Tidal a Household Name in the Music Streaming Business

Tidal is not a new name in the music and entertainment industry, especially with its association with Jay Z. This subscription-based music streaming service has over the recent years made tremendous progress, landing some major album exclusives in a row from Beyoncé, Rihanna, Kanye West, and T.I.

As a result, Tidal has been on the upward trend: The release of Kanye West’s Album- The Life of Pablo seeing the Tidal app rising to its highest point ever in the iTunes stores and the addition of millions of trial members to the service among other inroads.

The huge steps that Tidal is making are evident, but the question that always lingers is who is behind all these five star exclusive artist moves, especially with the service now on its third CEO- Jeff Toig, the former SoundCloud Chief Business Officer? Sources familiar with the operations at Tidal say that individual that deserves much of the credit is Desiree Perez.  More on

So who exactly is Desiree Perez?

Desiree Perez in an executive at Tidal, and she is not new to the entertainment industry. She has been Jay Z’s trusted associate for almost two decades, and she is married to “OG” Juan Perez, who himself heads up Roc Nation Sports. Desiree Perez is the person responsible for helping Jay Z transition from Rap to music streaming Click

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Des is credited for bringing on board all those artists that make Tidal what it is today, something which can be attributed to her accounting abilities, excellent negotiation skills, and the “desiree” to make Tidal prosper.

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