Norman Pattiz is the founder of Podcast and Westwood One. He has extensive knowledge in running a radio company, having dominated the industry for more than forty years. Another broadcasting company that Pattiz has created in the past is the Courtside Entertainment Group, made with the aim of distributing quality digital content.
Due to Norman’s mastery in broadcasting, he was appointed by former Presidents Clinton and George W. Bush to work as a member of the national broadcasting board of governors. In his more than forty years of work service, Norman Pattiz has been successful. For this reason, he has received many awards for a job well-done. He is also an inductee into the National Radio Hall of Fame. Apart from radio broadcasting, Norman has diversified his career, and he is the current Chairman of Lawrence Livermore among other corporations.
Over the years, many people have become more aware of the various products and services within their reach. Also, they have grown to trust brands such that they are also ready to purchase products from some companies. Recently, five national consumer brands participated in a survey to ascertain their level of impact on the local markets.
These results were made public by the executive chairman of podcast one, Norman Pattiz and Tom Webster who is his partner in crime. The surveys took place as advertised tests, and they were proof enough that Podcast One is the new black in the relay of trending information. It became evident that more than half of Podcast One listeners had at one point in time purchased grocery from a particular company, a statistic that came as a surprise since a pre-study showed less than only seven percent of consumers knew the corporation.
Also, the results proved that consumers are presently more aware of the products and services around them as opposed to the past. For this reason, the post-study proved to be more encouraging than the survey that had taken place earlier on. From the inquiry carried out on Podcast One, more consumers gave positive reviews on services they had received from an automobile corporation.
Facilitation of the tests was done by Edison Research on behalf of Podcast One, so as to ascertain how much impact Podcast One had achieved by advertising for five companies. From the preceding, advertising using Podcast One has been a success. Advertisements through radio is a model that most institutions can thus rely on today.